Excerpt:

“Essentially people want and need to be able to communicate their own peers, be they work teams, family members, or the hundreds members of an association, and to be able to do so easily, from any communication device they happen to be on, and no matter where their contacts are or what communication device they have nearest to them.

People want to poll, alert, inform or receive and reply to timely information coming from some selected groups of people they have strong relations with.

Imagine a group of students from an American University visiting Rome all together and having such a swarming system at their disposal. Not only could the group tour the city at once as they all do, but now individual or small groups could easily go and visit freely different parts of the city, while the easily coordinating with all others on where to meet at a specific time to for a large group visit. Changes of schedule are easily announced and anyone in the group can reply easily to the coordinator or to everyone else.”

Mobile Messaging Extends Groups Communication Abilities: Swarming Is Next – Robin Good’s Latest News