
One of a series of Naoto Fukasawa’s incredibly thoughtful, satisfying fruit juice packaging. This horse has been beaten all over major design sites, but is worth repeating, satisfying the ‘Delight’ and ‘Deliver’ principles of design. (LOL on the brazen Chiquita logo reference..or is it Del Monte? ) More examples can be found at one of my favorite sites: The Dieline.













