Category
Online Design
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Convergence, Online Design, Search and Media, Technology
Immersive Environments
Immersive Media has a very interesting [new] platform for capturing and displaying full 360 degree landscapes and experiences. The system seems to derive some inspiration from the 3-D sound recording technique using kunstkopf microphones. As you click on explore the demo movie below, picture how this could be mashed up into Google Earth.. Cool on [...]
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Online Design, Search and Media
ROI Benefits in Passive Voice for Web Copy
Jakob Nielsen has a really insightful commentary on the use of Active voice vs. Passive voice in writing for the web. Counter-intuitive at first, it’s dead-on for how the web is delivered today.
Here’s an excerpt:
Summary:
Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, [...] -
Online Design, Presentation
Research reveals that we read with our eyes crossed.
Another key to the cognitive conundrum of how reading works has been discovered by a UK research team, and it has some fascinating implications on how we write copy, and craft information design.
“Previously, researchers thought that, when reading, both eyes focused on the same letter of a word. But a UK team has found this [...]
