Category
Mobile
-
Culture, Design, Mobile
Focus Groups Offer Data, Not Direction
Ever catch yourself keying a phone number from layout or gestural memory rather than numerical memory ? Cool. Bravo! to ATT and Mental Floss, for a peek into the 1960’s era user testing when phone designers were puzzling over how to redesign a ubiquitous tool… replacing the telephone dial with push-buttons. Turns out the winner, [...]
-
Convergence, Gadgets and Gear, Mobile
Google Is Calling The Future Of Mobile
Google has a short bit on it’s blog, priming the pump for some Android PR, maybe, but a nice summary of the next couple of years trajectory in mobile. Here’s a snip:
The phone that you have in your pocket, pack, or handbag is probably ten times more powerful than the PC you had on your [...] -
Branding and Marketing Strategy, Convergence, Marketing 2.0, Mobile
Near Field Advertising Gets Closer
Near Field Communication (NFC) adoption is accelerating, and ubiquity could be as little as 3-5 years off. ‘Smart Posters’ are now being tested globally and NFCs many other applications are in advanced tests as well.
According to Pinktentacle, SoftBank Mobile, NTT Data, and Hitachi are testing an integrated marketing program this month and next in one [...]
